Company Profile



London, England

Founded Year




Operating Status


Social Media


Paula Sello
Co-Founder, Creative Director

Alissa Aulbekova
Co-Founder, Creative Director


AUROBOROS is a leading luxury fashion brand that has expanded into the exciting world of the metaverse. With a passion for digital couture, AUROBOROS has quickly become a standout player in the rapidly evolving field of virtual fashion.

Founded in 2018, AUROBOROS has quickly established itself as a pioneer in the luxury fashion industry. With a focus on creating bold and innovative designs, the company has garnered a loyal following of fashion-forward consumers who appreciate its commitment to quality and craftsmanship.

AUROBOROS offers a cutting-edge digital fashion that blurs the lines between physical and virtual reality. Its digital couture collections are designed with the latest technology and are sure to turn heads in any virtual world.

But AUROBOROS is more than just a fashion brand. The company is committed to sustainability and ethical manufacturing practices, ensuring that its products are not only beautiful but also responsible.

With a talented team of designers and a strong vision for the future of fashion, AUROBOROS is certain to continue leading the charge in the metaverse and beyond. If you're looking for a brand that combines luxury, innovation, and social responsibility, look no further than AUROBOROS.


The Biomimicry Digital Collection Film

Auroboros is the leading luxury fashion house of the Metaverse. Creating culture and identity across physical and digital worlds since 2021, built by the new generation for the next generation. Upgrading fashion into a new dimension of Web 3.0 by merging science and technology through innovation and craftsmanship.

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