Harvest CROO Robotics, headquartered in Plant City, Florida, since its establishment in 2013, is dedicated to transforming the agriculture sector through automation. The company specializes in offering automated services for crop management, harvesting, and specialty crop packaging, primarily catering to strawberry growers.

Their core objective is to address the agricultural labor demand through technological innovation. By automating these crucial processes, Harvest CROO Robotics strives to enhance efficiency and decrease the dependence on manual labor within the agriculture industry.