holoride is an in-vehicle XR technology mixing passengers' physical world with AR for a motion-synchronized journey as the car moves along.


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Holoride is a virtual reality (VR) and augmented reality (AR) technology company that creates entertainment experiences for backseat passengers during car rides. Holoride’s technology combines data points like location, speed, steering, acceleration, and braking with artificial environments to create motion-synchronized journeys through virtual worlds. The company’s goal is to turn vehicles into moving theme parks.

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