By futureTEKnow | Editorial Team
The smart glasses market just got a major jolt: Meta and Oakley have teamed up to launch the Oakley Meta HSTN, a new breed of AI-powered smart glasses aimed squarely at athletes and active tech enthusiasts. This collaboration blends Oakley’s iconic sportswear design with Meta’s advanced AI technology, signaling a strategic push to expand Meta’s dominance in the wearables space.
Meta already leads the global smart glasses market, commanding over 60% market share thanks to the runaway success of its Ray-Ban Meta smart glasses, which helped global shipments surge past 2 million units in 2024. The Oakley partnership is Meta’s answer to the growing demand for performance-focused, AI-driven eyewear and a direct play for the lucrative sports and outdoor segment.
Performance-Driven Design: Built for life on the field, trail, or track, the Oakley Meta HSTN glasses are engineered for athletes and fans, featuring Oakley’s signature style and durability.
Integrated AI Assistant: Each pair comes with Meta’s personal AI, activated by the phrase “Hey Meta.” The assistant can answer questions, provide real-time information (like wind speed on the golf course), and help users stay connected without reaching for their phone.
Hands-Free Communication: Users can send/receive texts, make calls, and listen to music or podcasts via built-in Bluetooth speakers.
Camera and Content Creation: Small, discreet cameras enable hands-free video recording—perfect for capturing workouts, training sessions, or everyday moments.
Durability and Battery Life: With IPX4 water resistance and up to 8 hours of battery life, these glasses are built for extended use in demanding conditions.
Real-Time Translation and Object Recognition: Building on Meta’s AI capabilities, expect features like live language translation and object recognition, which have already proven popular on the Ray-Ban Meta line.
Meta’s move comes as the smart glasses sector is set to explode, with projections of 60% year-over-year growth in 2025 and a sustained CAGR above 60% through 2029. The Oakley Meta HSTN isn’t just another gadget—it’s a signal that smart eyewear is evolving from niche novelty to mainstream must-have, especially as AI features become more deeply integrated into daily life.
The new Oakley Meta HSTN glasses start at $399, positioning them at the premium end of the market but still within reach for tech-forward consumers and athletes. Meta is also leveraging high-profile athletes like Kylian Mbappé and Patrick Mahomes to drive awareness, underlining the glasses’ athletic pedigree.
With tech giants like Google, Xiaomi, Samsung, and Baidu all ramping up their smart glasses efforts, the competition is heating up fast. Meta’s partnership with Oakley is both a defensive and offensive move—expanding its reach while reinforcing its leadership as the market prepares for a flood of new entrants.
If you’re tracking the future of wearables, the Oakley Meta HSTN is a milestone worth watching. It’s not just about seeing the world differently—it’s about interacting with it in ways that were science fiction just a few years ago.
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