Sona

Sona offers an AI-powered workforce management platform built for frontline enterprises. It connects scheduling, HR, payroll, time and attendance, and business intelligence in one system, using real-time and historical operational data to forecast demand, optimize staffing, and raise labour productivity across locations. The platform supports industries like hospitality, retail, healthcare, and logistics with automated scheduling, compliance-ready time tracking, and actionable workforce insights.

Sona’s $45M Series B bets that AI can finally fix frontline workforce software

London-based Sona has raised a $45M Series B to turn its AI-native workforce platform into core infrastructure for frontline enterprises, unifying scheduling, HR, payroll and labor optimization for sectors like hospitality, retail, healthcare and logistics.