By futureTEKnow | Editorial Team
Elon Musk’s xAI has just introduced a striking new feature for its flagship AI chatbot, Grok: AI companions. Available exclusively to Super Grok subscribers, this update marks a bold step in the evolution of digital interaction, blending advanced conversational intelligence with personalized, animated avatars.
Super Grok users can now activate the companions feature within their settings, choosing between distinct personalities:
Ani, a goth anime girl with a unique style, and
Bad Rudy, a playful cartoon red panda.
A third option, a brooding anime boy, is reportedly on the horizon. These companions aren’t just static avatars—they’re designed to interact, engage, and adapt to user preferences, offering a more immersive experience than traditional chatbots.
— Elon Musk (@elonmusk) July 14, 2025
Musk describes this as a “soft launch,” with plans to streamline activation in the coming days. For those seeking a more personalized connection, the system even includes a relationship leveling system. Notably, reaching level three with Ani unlocks a Not Safe For Work (NSFW) mode, where her appearance becomes more risqué—a feature that has already sparked debate about the boundaries of AI companionship.
The addition of these AI companions is more than just a cosmetic upgrade. It’s a move toward interactive, emotionally responsive AI, a space where users can build ongoing digital relationships. However, this direction raises questions about the psychological and social impacts of AI companionship, especially as similar platforms have faced scrutiny over the safety and health of AI-driven relationships.
The Super Grok subscription is priced at $30 per month, granting access to these new companion features and the latest Grok 4 model. For power users, the SuperGrok Heavy tier offers even more advanced capabilities at $300 per month, including early access to upcoming AI products such as coding models, multi-modal agents, and video generation tools.
Grok 4, the backbone of these new features, is positioned as one of the most intelligent AI models available, with Musk claiming it surpasses PhD-level expertise across disciplines and can tackle real-world engineering problems that stump even experts. The integration of AI companions signals a shift toward more personalized, emotionally resonant AI, potentially transforming how users interact with technology.
AI companions are now live for Super Grok subscribers, offering customizable, animated personalities.
The feature includes a relationship system and, for some avatars, an NSFW mode.
This launch follows a period of controversy for Grok, underscoring the challenges of managing advanced, autonomous AI personas.
The move reflects a broader trend toward emotionally intelligent AI, with both opportunities and risks for users.
As the AI landscape evolves, Musk’s xAI continues to push boundaries—not just in intelligence, but in the ways we connect with technology itself. Whether these companions become trusted digital friends or raise new ethical dilemmas remains to be seen, but one thing is clear: the future of artificial intelligence (AI) is becoming more personal, interactive, and complex than ever before.
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