Generative Bionics: The Italian Humanoid Robotics Spin-Out Bringing Physical AI to the Factory Floor

KEY POINTS

  • Generative Bionics is an Italian spin-out from IIT building Physical AI–powered humanoid robots for real industrial environments.

  • Founded in 2024, the company recently raised €70 million ($81.2 million) to scale R&D, production, and hiring.

  • The founding team brings over 20 years of humanoid robotics research into a commercial platform targeting manufacturing and logistics.

  • With strong backing from CDP Venture Capital and strategic investors like AMD, Eni Next, and Tether, Generative Bionics positions itself as a European alternative in humanoid robotics.

Discover how Generative Bionics uses Physical AI and humanoid robots to transform industrial automation in Europe and beyond.

Generative Bionics is betting that the next industrial revolution won’t be led by faceless machines in cages, but by humanoid robots that move through factories, logistics centers, and warehouses like new teammates on the floor. In their vision, “Physical AI” is not a buzzword but the missing bridge between today’s rigid automation and tomorrow’s flexible, human-centric robotics. As global giants race to deploy general-purpose humanoids, this Italian spin-out wants Europe to have a serious contender.

 

The Origin Story

Generative Bionics was officially founded in July 2024 as a spin-out of the Istituto Italiano di Tecnologia (IIT), one of Europe’s most prolific robotics research hubs. The company builds on more than two decades of research and prototyping in humanoid robotics, including work with platforms such as iCub and related Physical AI programs.

At the core of the founding team is CEO and co-founder Daniele Pucci, a leading figure in control and Physical AI for humanoid robots. He is joined by Alessio Del Bue (Chief Artificial Intelligence Officer), Marco Maggiali (Chief Technology Officer), and Andrea Pagnin (Chief Business Officer) — all with deep research and technology-transfer backgrounds at IIT. They are also backed by Davide Rota and Jeffrey Libshutz, helping the researchers turn a lab-born vision into a venture-backed startup, laying the commercial foundations for Generative Bionics.​

In a recent press release announcement, Pucci framed the mission succinctly: the team wants to “build a future where intelligent humanoid robots collaborate daily with people, amplifying human cognitive and physical potential.” —That ambition goes far beyond building a single robot—it points to an ecosystem of human-centric humanoids designed for real work.​

 

The Innovation: Physical AI In Humanoid Form

Rather than building yet another industrial arm or mobile cart, Generative Bionics is focused on humanoid robots based on Physical AI, designed to operate safely and productively in environments built for people. The company integrates robotics, artificial intelligence, and design to deliver machines that can walk, reach, manipulate, and collaborate in settings where fixed automation struggles.

“Physical AI” in their context means algorithms and control systems that understand not only perception and planning, but also the dynamics of the human body and its interaction with the world. Instead of programming discrete movements, Generative Bionics is encoding principles of balance, coordination, and adaptability so that robots can handle variable tasks—from handling parts in a factory to supporting logistics workflows.

The company benefits from exclusive licenses to key technologies developed at IIT, including work carried out with INAIL, Italy’s national institute for insurance against workplace accidents, under the Physical AI program. That pipeline of IP gives Generative Bionics a differentiated tech stack, grounded in long-term European research rather than off-the-shelf components.

On the product side, Generative Bionics is preparing to unveil its first humanoid robot concept at CES in Las Vegas, signaling that the technology is moving from research labs into the global spotlight. Behind the scenes, a team of around 70 research engineers is already at work on autonomy, mechatronics, and the software infrastructure needed to make these robots practical for industry.

The Funding: €70M To Scale A European Contender

Generative Bionics has quickly attracted significant capital, announcing a €70 million ($81.2 million) funding round, on December 9th to advance its humanoid robotics platform. This round marks one of the largest early financings for a European humanoid robotics startup, underscoring investor belief in the Physical AI thesis and the commercial timing of humanoids.​

The financing is anchored by CDP Venture Capital, including its RoboIT Technology Transfer Hub and AI-focused investment vehicles, which supported the company from the prototyping phase and scaled up their commitment as the venture matured. They are joined by an impressive roster of strategic and financial backers: AMDDufercoEni Next, and Tether.io.​

Each of these investors brings more than capital. AMD points to deep synergies in high-performance compute for onboard and edge AI workloads required by humanoids. Eni Next and Duferco represent industrial and energy sectors where humanoid robots could become crucial for inspections, maintenance, and heavy-industry tasks, while Tether adds a fintech and digital-assets angle that could help with scaling and international reach.

As Pucci noted in a funding announcement, intelligent humanoid robots represent a “once-in-a-generation opportunity” for Italy and Europe to leverage distinctive scientific and industrial capabilities in a fast-growing global market. The €70M ($81.2 million) round is a clear signal that investors want a European alternative in a field currently dominated by U.S. and Asian players.

Growth, Market Niche, and Industry Context

Generative Bionics is positioning itself at the intersection of humanoid robotics, industrial automation, and Physical AI, targeting sectors where current automation is too rigid and labor shortages are acute. Manufacturing, logistics, and complex industrial environments are early focus areas, where humanoids can plug into existing workflows instead of demanding fully redesigned facilities.

The team’s background in research gives the company an advantage in control, locomotion, and perception—core challenges for any humanoid that must operate around people. Combined with exclusive IP and strong technical leadership, this allows Generative Bionics to carve out a niche around “human-centric humanoid ecosystems” rather than one-off demonstration robots.

On the organizational side, growing to 70 research engineers at this stage gives the startup meaningful execution capacity in both hardware and software. That scale is critical in a space where mechatronics, AI, safety, and manufacturing need to co-evolve quickly to meet customer expectations and compete with well-funded international rivals.

 

The Future: Physical AI as a European Play

Looking ahead, Generative Bionics faces the dual challenge of productizing cutting-edge robotics and navigating a crowded, hype-driven humanoid market. The immediate milestones include debuting its first humanoid concept at CES, validating real-world pilots with industrial partners, and turning its Physical AI platform into a scalable product line rather than a series of demonstrations.

If the company succeeds, it could help define a distinctly European model for humanoid robotics: grounded in public research, tied closely to industrial needs, and built on strong safety and human-centric design principles. In that scenario, Generative Bionics would not just be another robotics startup; it would be a flag-bearer for Physical AI and a proof point that Europe can produce global leaders in the next wave of intelligent machines.

As Pucci put it, the goal is nothing less than to “position Generative Bionics as a global leader in Physical AI for human-centric humanoid ecosystems.” With fresh capital, a battle-tested research lineage, and a rapidly growing team, the company now has its chance to turn that bold statement into walking, working reality on factory floors around the world.

futureTEKnow Founder

Ruben Rabines

Senior Contributor

In 2018, Ruben founded futureTEKnow, a global database and media platform highlighting AI, robotics, the space industry, and other emerging tech news and startups. The project grew from a social media outlet into a resource that helps tech enthusiasts and professionals track disruptive startups and technology trends.​

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