The observability landscape is undergoing a profound transformation, driven by the explosive growth of data, more complex cloud-native architectures, and the rapid adoption of artificial intelligence (AI). San Mateo-based Observe Inc. is at the heart of this revolution, recently closing a $156 million Series C funding round to double down on its mission—helping enterprises see, understand, and act on vast streams of operational data faster and more efficiently than ever.
A New Benchmark for Growth and Scale
What sets Observe apart isn’t just the headline-grabbing funding—it’s the pace of its business momentum. In the last year alone, the company tripled its revenue and doubled its enterprise customer base, all while processing a staggering 150 petabytes of telemetry data. This level of net revenue retention (180%) is a clear sign that the platform isn’t just winning new logos; it’s becoming indispensable to the Fortune 1000 as well as to innovative SaaS and AI-native companies.
Enterprises Outgrowing Legacy Observability
The shift away from legacy observability players like Splunk, Datadog, and Elasticsearch is accelerating. Rising data volumes and ever more distributed, microservices-driven workloads are pushing traditional tools to the breaking point—skyrocketing costs, painful complexity, siloed solutions, and slow incident response times. Enterprise CTOs are looking for platforms that can ingest, correlate, and reason over massive datasets, without incurring punitive costs or forcing engineering teams into constant manual tuning.
Observe’s answer? An AI-powered observability platform built around three essential innovations:
O11y Data Lake™ — a scalable, low-cost lake for storing all telemetry data in open formats, providing flexibility and future-proofing.
O11y Knowledge Graph™ — a dynamic, real-time map of the entire system, connecting logs, metrics, and traces for complete contextual understanding.
O11y AI SRE™ — agentic AI that not only detects anomalies but also assists with root-cause analysis and instrumentation, closing the troubleshooting loop for engineering teams.
Customer Stories: Real-World Impact
The value is immediately evident for customers like Tekion, mParticle, and Dialpad. Tekion’s CTO points to a “cost-effective unified platform for logs, metrics, and traces” that has supported rapid growth without escalating costs or draining resources. At mParticle, Observe’s scalable data lake architecture helped unify telemetry data—crucial for running hundreds of distributed systems smoothly. Meanwhile, Dialpad’s engineers now troubleshoot complex issues up to 30% faster.
AI: The Catalyst and the Challenge
With AI becoming central to both customer operations and the platform itself, observability transforms from mere monitoring into proactive, intelligent operations. AI is key to moving from “find and fix” incident response to predictive prevention and autonomous troubleshooting. The industry is shifting to platforms that can correlate disparate telemetry data points, forecast incidents, and automate resolutions—before users notice an issue.
A Future-Proof Platform for the Data-Driven Enterprise
Observe’s new investment will accelerate product development, global expansion, and continued AI innovation. As enterprises create ever more telemetry from both human and AI-driven agents, the need for scalable, context-rich, and cost-efficient observability is paramount. The company is poised to define this next era, as infrastructure, security, and development teams increasingly seek platforms that unify visibility and automate operational excellence.
