A New Era for Rakuten Users Everywhere
True Personalization With Deep Local Context
One of the standout features is the platform’s deep Japanese Context Awareness, providing recommendations and responses tailored to cultural and linguistic nuances. This degree of personalization sets Rakuten apart from global competitors and ensures a more natural, relevant experience for users in Japan and beyond.
Multi-Modal, Effortless Interactions
Smarter Shopping, Faster Decisions
Rolling out to the flagship e-commerce platform Rakuten Ichiba in autumn 2025, the AI will offer bespoke product recommendations, purchase history analysis, and expert merchant support. Merchants are already seeing time savings and actionable insights delivered by the AI assistant, freeing them to focus more on strategy and customer connection.
Empowering Innovation at Every Level
This launch is part of Rakuten’s broader “AI-nization” strategy, which has already yielded measurable productivity gains, with 30,000+ employees actively harnessing AI tools daily and workflow times slashed in half in key areas. The vision for the future is an agentic ecosystem—AI agents that autonomously orchestrate tasks, fueling both user satisfaction and business growth.
Rakuten’s comprehensive AI rollout isn’t just about adding new features—it’s about creating an organic, proactive digital assistant woven into every aspect of daily life and work. With a relentless focus on hyper-personalization, cultural relevance, and seamless service discovery, Rakuten’s AI platform sets a high bar for what the next wave of digital ecosystems can achieve.