Glossary: C

Information Technologies

What is a Cloud-based CRM?

A cloud-based CRM (Customer Relationship Management) is a software solution hosted on cloud servers that allows businesses to centralize and manage customer interactions, sales, marketing, and customer service activities through internet access. Unlike traditional on-premises CRM systems, cloud CRM offers anytime, anywhere accessibility on multiple devices without requiring local installations. Key advantages include real-time data updates, seamless team collaboration, automated workflows, scalability to grow with your business, lower upfront and maintenance costs, and enhanced security managed by the provider.

By integrating marketing automation, sales pipeline management, and customer service tools, cloud-based CRM platforms enable businesses to optimize customer engagement, improve decision-making, and boost overall operational efficiency in a flexible, cost-effective manner.

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Medicare will pilot AI-driven prior authorization in 2026 across six states, targeting high-risk services while clinicians make final decisions.

AI-Powered Prior Authorization Comes to Traditional Medicare

Traditional Medicare will pilot AI-assisted prior authorization in 2026 across six states, focusing on high-risk outpatient services. Clinicians retain final say, but incentives and access concerns loom as CMS tests fraud reduction and “gold card” exemptions. Here’s what providers and patients should know.

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