Glossary: C

Information Technologies

What is CRM?

Customer Relationship Management (CRM) is a strategic approach and integrated technology solution used by businesses to manage all interactions and relationships with current and prospective customers. CRM systems collect and organize customer information from multiple channels—such as websites, phone, email, social media, and direct interactions—into a centralized database. This enables companies to better understand customer behavior, preferences, and needs to deliver personalized service, improve customer retention, and drive revenue growth.

Modern CRMs support sales, marketing, and customer service teams by automating workflows, providing real-time insights, and fostering collaboration across departments. By aligning business processes with customer-focused strategies, CRM enhances customer loyalty and profitability through targeted marketing, efficient communication, and data-driven decision-making.

Trending Companies

Latest Articles

Medicare will pilot AI-driven prior authorization in 2026 across six states, targeting high-risk services while clinicians make final decisions.

AI-Powered Prior Authorization Comes to Traditional Medicare

Traditional Medicare will pilot AI-assisted prior authorization in 2026 across six states, focusing on high-risk outpatient services. Clinicians retain final say, but incentives and access concerns loom as CMS tests fraud reduction and “gold card” exemptions. Here’s what providers and patients should know.

Read More >