By futureTEKnow | Editorial Team
The landscape of B2B buying is evolving at breakneck speed. Today’s buyers are more self-reliant, often conducting extensive research and seeking peer validation long before they ever engage with a sales team. This shift has created a major challenge for vendors: how do you build trust and influence decisions when buyers want to avoid sales conversations altogether?.
Enter Deeto, a New York-based startup that just raised a $12.5 million Series A led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor, and TAU Ventures. This brings Deeto’s total funding to $17 million as it doubles down on its mission to become the core customer layer for modern go-to-market teams.
Deeto is tackling a fundamental problem in B2B sales: buyers crave authentic, relevant customer stories—not generic marketing collateral. With its AI-native platform, Deeto transforms the voice of the customer into a dynamic, always-on growth engine. The platform captures real customer experiences and automatically delivers them to prospective buyers at critical points in their journey, helping to build credibility and accelerate decision-making.
Automated Collection: Deeto uses AI to gather and organize genuine customer insights, proof points, and stories at scale.
Personalized Matching: The platform matches these assets to buyer personas based on industry, role, and pain points, ensuring relevance.
Seamless Distribution: Customer intelligence is embedded across CRMs, websites, and sales enablement tools, making it accessible wherever buyers are researching.
Deeto’s approach is already resonating with industry leaders. Companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense are leveraging Deeto to automate customer storytelling, build trust earlier, and close deals faster. The company has seen 300% revenue growth in the past year and now serves over 100 customers.
As customer-led growth becomes the new standard, platforms like Deeto are redefining how B2B companies engage with prospects. By making authentic customer voices visible, searchable, and actionable, Deeto is helping organizations earn trust earlier in the buyer journey—and ultimately, win more business.
With fresh funding, Deeto plans to scale its platform, expand its AI capabilities, and further entrench itself as the go-to solution for companies looking to modernize their go-to-market strategies. In a world where buyers are more skeptical and independent than ever, the ability to deliver credible, peer-driven proof may be the ultimate differentiator.
Founded in 2018, futureTEKnow is a global database dedicated to capturing the world’s most innovative companies utilizing emerging technologies across five key sectors: Artificial Intelligence (AI), immersive technologies (MR, AR, VR), blockchain, robotics, and the space industry. Initially launched as a social media platform to share technology news, futureTEKnow quickly evolved into a comprehensive resource hub, spotlighting the latest advancements and groundbreaking startups shaping the future of tech.
Bridgit Mendler’s Northwood Space is pioneering mass-produced ground stations, enabling scalable, high-speed connectivity for the new era of satellite networks and megaconstellations.
SpaceX aims to nearly double launches from Vandenberg in 2025, facing support from federal agencies but strong objections from the state and local communities.
Traditional Medicare will pilot AI-assisted prior authorization in 2026 across six states, focusing on high-risk outpatient services. Clinicians retain final say, but incentives and access concerns loom as CMS tests fraud reduction and “gold card” exemptions. Here’s what providers and patients should know.
OpenArt’s new “one-click story” compresses scripting, visuals, and edits into ready-to-post short videos—fueling viral growth and a fresh IP debate. We break down how it works, adoption signals, what’s next (multi-character, mobile), and practical guardrails creators and brands should follow to stay original and compliant.
OpenAI’s o3 swept the Kaggle AI chess tournament, defeating xAI’s Grok 4–0. The victory fueled the intense rivalry between Altman and Musk, reshaping AI benchmarks.
NASA and Google’s AI-powered Crew Medical Officer Digital Assistant enables autonomous diagnoses for astronauts on Mars missions, redefining remote healthcare for space and Earth.
Pinterest’s CEO confirms that fully agentic AI shopping is years away, as the platform invests in AI-powered tools to enhance discovery, inspiration, and personalized shopping experiences for millions.
Shopify’s new AI shopping tools are transforming e-commerce, letting agents and chatbots deliver smooth, personalized shopping and checkout experiences across platforms. Learn how these innovations reshape online retail.
Meta has acquired WaveForms AI, a startup pioneering emotion-detecting voice technology. Learn what this means for Meta’s AI voice ambitions and the future of AI audio.
Tracelight is revolutionizing financial modelling for finance professionals with AI-powered Excel tools that automate complex tasks, reduce errors, and unlock new analysis capabilities. Learn how this next-gen solution changes the future of spreadsheets.
China’s Lanyue lander completed its first major test, showcasing advanced engineering for safe, crewed moon landings before 2030. Explore how this milestone shapes the space race.
Microsoft rolls out GPT-5 across its Copilot suite, integrating smarter AI for enterprise and personal users. Discover new features, free access, and what sets this launch apart.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Thanks for visiting futureTEKnow.