exactly.ai
Company Information
Headquarters
London, England
Year Founded
2022
Industries
Generative AI, Graphic Design, Digital Media, Advertising, Marketing, Creative Software, Publishing, Photography, Brand Management
What Is exactly.ai?
Exactly.ai is an AI-powered visual content creation and automation company that develops software for generating illustrations, graphic designs, photographs, and other digital assets. Its platform allows artists, designers, and businesses to create AI-generated visuals based on specific artistic styles and brand identities.
The company specializes in custom AI models and style-consistent image generation, allowing users to produce new artwork while maintaining recognizable visual characteristics. Its technology combines generative AI, image editing, and creative workflow automation, with an emphasis on preserving artists’ intellectual property and supporting commercial licensing.
What Does exactly.ai Do?
Exactly.ai provides AI-powered tools that help creative professionals and businesses generate visual content without manually producing every variation.
Artists and illustrators can train personalized AI models using their existing artwork, allowing them to generate new illustrations that follow their established visual style. Designers can also access a library of artist-created styles for commercial projects.
For businesses, Exactly.ai develops customized workflows that automate repetitive design tasks, including producing branded presentations, marketing graphics, product images, and social media content.
The platform also provides AI image editing, background removal, vectorization, and image upscaling tools. Users can modify generated assets, create variations, and prepare visuals for different formats.
Exactly.ai additionally offers API access for organizations that want to integrate its image generation and creative automation capabilities into their existing software and production workflows.
exactly.ai Technology
Exactly.ai combines generative AI, custom model training, and AI-based style transfer to create visual assets that follow specific artistic or brand guidelines.
Its technology allows users to train personalized image generation models using collections of reference artwork. By analyzing visual characteristics such as composition, colors, textures, and illustration techniques, these models can generate new images that maintain a consistent creative style.
The company has also developed Exactly 1.0 Agentic, a style-transfer system that extracts visual components from reference images, including lighting, composition, color palettes, and color grading. Unlike conventional custom model training, this approach can combine visual characteristics from a small number of references without requiring users to train a separate model.
Exactly.ai supports text-to-image generation, reference-based image creation, and natural language editing. Its image editing model allows users to describe changes and apply them to selected areas of an image.
Additional technologies include image-to-prompt conversion, character and product consistency controls, vectorization, background removal, and image upscaling.
The platform also integrates third-party generative AI models for image and video creation, allowing users to select different models according to their creative requirements.
For enterprise customers, Exactly.ai provides AI-powered creative workflow automation that combines model capabilities with brand-specific requirements. These workflows help organizations generate repeatable visual assets while maintaining consistent design standards.
Exactly.ai also incorporates licensing mechanisms for artist-created models, allowing participating creators to receive compensation when their styles are used commercially.
Why exactly.ai Matters
Generative AI has made visual content creation faster, but maintaining artistic consistency and managing intellectual property remain important challenges for creative professionals and businesses.
Exactly.ai addresses these issues through AI models trained on creator-provided artwork and tools designed to reproduce specific visual styles across multiple projects.
Its approach is relevant to the growing use of generative AI in professional design, where businesses need more than individual AI-generated images. Organizations increasingly require repeatable workflows that produce assets consistent with established brand guidelines.
Exactly.ai also illustrates an emerging model for artist participation in commercial AI generation, where creators can make their styles available through licensed models and receive compensation for their use.
By combining custom AI models, automated creative production, and licensing controls, the company connects generative AI technology with practical requirements in design, advertising, and digital content production.
exactly.ai Products & Platforms
Exactly.ai Creative Platform
The Exactly.ai Creative Platform provides a centralized workspace for AI image generation and editing. Users can create illustrations, branded graphics, photographs, and other visual assets using text prompts, reference images, and customizable AI models. The platform also includes tools for exporting, resizing, and preparing content for production.
Private Styles
Private Styles allows artists and businesses to train custom AI models on their own visual materials. These models reproduce recognizable artistic characteristics, helping users generate illustrations and design variations consistent with an established style. Private models can be used for creative exploration and branded content production.
Artist Styles
Artist Styles is a library of AI models trained on artwork provided by participating illustrators. Designers can select different visual styles to generate illustrations for websites, marketing materials, and commercial projects. The platform includes licensing arrangements that compensate participating artists.
Exactly 1.0 Agentic
Exactly 1.0 Agentic is an AI style-transfer system that analyzes reference images and combines visual elements such as composition, lighting, and color. It allows users to develop consistent creative directions without training a complete custom model.
exactly.ai Applications
Exactly.ai supports visual content production across creative industries and business environments.
In advertising and marketing, businesses can generate branded campaign graphics, promotional images, social media content, and visual variations for different audiences.
For graphic design and illustration, artists can train AI models using their existing work to produce new concepts, illustrations, icons, and design variations while maintaining a consistent style.
In publishing and digital media, the platform can support editorial illustrations, book artwork, and other visual storytelling materials.
Retail and e-commerce businesses can use its AI photography capabilities to generate product-related imagery and adapt visual content for different campaigns.
Exactly.ai also supports enterprise creative teams by automating repetitive production tasks, including presentation graphics, branded documents, flyers, and multi-format design adaptations.
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Frequently Asked Questions
Can artists train Exactly.ai using their own illustrations?
Yes. Exactly.ai allows artists to upload collections of their own artwork and train personalized AI models. Its published guidance describes training with approximately 5 to 50 reference images, depending on the model and workflow.
Does Exactly.ai allow artists to retain ownership of their artwork?
Exactly.ai states that artists retain ownership of their original uploaded artwork and their custom models. The platform is designed to support creator-controlled training and commercial licensing. Rights to generated outputs depend on the model used and applicable licensing terms.
Can businesses generate images that match their brand identity?
Yes. Businesses can use custom AI models and reference-based generation to create images that follow established brand styles. Exactly.ai also develops automated workflows for producing consistent marketing graphics, illustrations, and other branded materials.
Can Exactly.ai generate images without training a custom model?
Yes. Users can select general-purpose image models, artist-created styles, or the Exactly 1.0 Agentic system. These options allow users to generate images from prompts and references without training a separate private model.
Can Exactly.ai images be used commercially?
Yes, subject to the platform’s licensing conditions. Exactly.ai provides commercial-use licensing for generated assets, including images created with artist styles and supported models. Third-party model providers may impose additional terms, and resale of generated images as standalone files is restricted under the standard license.
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