Minimax
Company Information
Headquarters
Shanghai, China
Year Founded
2022
Industries
Artificial Intelligence, Software Development, Developer Tools, Media, Entertainment, Content Creation
What Is Minimax?
MiniMax is an artificial intelligence company that develops multimodal foundation models and AI-native applications spanning text, video, speech, and music. Its technology portfolio includes large language models for reasoning and agentic tasks, generative video systems, speech synthesis, and AI music generation. MiniMax provides these capabilities through consumer applications and an Open Platform for developers and enterprises, positioning the company across both foundation-model development and applied generative AI.
What Does Minimax Do?
MiniMax develops AI models and applications designed to generate and work with language, video, speech, and music. Developers and businesses can access its models through the MiniMax Open Platform to build applications involving coding, AI agents, voice interfaces, media generation, and other AI-powered workflows.
The company also operates consumer-facing products including Hailuo AI, MiniMax Agent, Talkie, and Xingye. Its language models support tasks such as coding, tool use, search, and workplace automation, while its media models provide AI video, voice, and music generation for creators and software applications.
Minimax Technology
MiniMax has built a multimodal AI model portfolio rather than concentrating on a single type of generative AI. Its M-series large language models use reinforcement learning and agentic reasoning to handle coding, tool use, search, and multi-step tasks. MiniMax says M2.5 was trained across hundreds of thousands of complex real-world environments and is designed to decompose and execute complicated agentic workflows.
For generative video, its Hailuo models convert prompts and visual inputs into video while addressing motion, physical actions, character expressions, camera movement, and stylistic control. Hailuo 2.3 also powers a Media Agent that can coordinate multiple models for multimodal content creation.
MiniMax’s speech technology provides multilingual text-to-speech and voice cloning. Speech 2.6 supports more than 40 languages and is optimized for voice-agent applications with end-to-end latency below 250 milliseconds. Its music models generate vocals, instrumentation, song structures, and other musical elements from instructions.
Why Minimax Matters
MiniMax is relevant to the emerging AI landscape because it demonstrates the expansion of foundation models beyond text into a full multimodal model ecosystem. Instead of treating language, video, speech, and music as separate product categories, the company is developing models across all four and connecting them through applications and developer infrastructure.
This approach is particularly relevant as generative AI moves toward agents capable of combining reasoning, tools, and multiple media formats within the same workflow. MiniMax’s development of agentic language models alongside video, voice, and music generation illustrates how foundation-model companies are expanding from conversational AI toward broader systems for software development, automation, interactive applications, and digital content creation.
Minimax Products & Platforms
MiniMax M-Series
MiniMax’s M-series consists of large language models designed for reasoning and agentic workloads. MiniMax M2.5 focuses on coding, tool use, search, and workplace tasks and is designed to execute multi-step workflows in which an AI model must reason about a task and interact with external tools.
Hailuo AI
Hailuo AI is MiniMax’s generative media platform built around its video models. Hailuo 2.3 supports AI video generation with improved handling of complex physical movement, character expressions, visual styles, and motion instructions. Hailuo also includes a Media Agent that coordinates multimodal models to create videos from natural-language instructions and uploaded media.
MiniMax Speech
MiniMax Speech provides AI-generated speech and voice technology for applications including voice agents, narration, customer interactions, and multilingual content. Speech 2.6 supports 40+ languages and low-latency voice generation, along with voice cloning and handling of formats such as dates, phone numbers, URLs, and monetary values.
MiniMax Music
MiniMax Music generates songs and instrumental audio using generative AI. The platform supports structured music generation and detailed creative control, including instrumentation, musical sections, vocal expression, mixing characteristics, and multiple musical styles. Newer generations have expanded into instrumental composition and additional controls over elements such as BPM, key, song structure, and emotional progression.
Minimax Applications
MiniMax’s technology supports applications across software development, digital media, entertainment, marketing, customer service, education, and enterprise operations. Its language models can be used for AI agents, coding, research, tool use, and workplace automation, while its speech models can power conversational agents, multilingual customer interactions, voiceovers, and interactive hardware.
Its Hailuo models address AI-generated video and multimodal content production, including advertising, animation, e-commerce content, and other creative workflows. MiniMax Music extends the company’s generative media capabilities into songs, film and television scoring, game audio, advertising, and instrumental production.
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Frequently Asked Questions
What AI models does MiniMax develop?
MiniMax develops models across language, video, speech, and music. Its portfolio includes the M-series language models, Hailuo video models, MiniMax Speech models, and MiniMax Music models.
What is MiniMax M2.5 used for?
MiniMax M2.5 is designed for productivity and agentic AI tasks, particularly coding, tool use, search, and workplace applications. It can reason through multi-step tasks and interact with tools as part of AI-agent workflows.
What is MiniMax Hailuo AI?
Hailuo AI is MiniMax’s generative media platform. Its video models generate and manipulate video from prompts and other inputs, while its Media Agent can coordinate multiple AI capabilities to produce content through multimodal creation workflows.
Does MiniMax provide AI voice technology?
Yes. MiniMax develops speech-generation models for applications such as voice agents, narration, multilingual content, and conversational interfaces. Speech 2.6 supports more than 40 languages and is designed for low-latency voice interaction.
Can developers use MiniMax models through an API?
Yes. MiniMax operates an Open Platform that gives developers and organizations access to its AI capabilities for integration into external applications and services.
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